Amazon.com is rolling out a Spanish language option

midian182

TechSpot Editor
Staff member

In the 20 plus years since it launched, Amazon.com has been available in just one language: English. But over the next few weeks, the US site is rolling out the option to switch everything, including listings, into Spanish.

Changing from English is simply a matter of accessing the language drop-down menu near the “Accounts & Lists” option. As noted by CNET, it’s a feature that's likely to be appreciated by many in the US – the second-largest Spanish-speaking country in the world – which at last count had 41 million native Spanish speakers and 11.6 million bilingual Spanish speakers.

"Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app," a spokeswoman said in a statement.

There are localized versions of Amazon in many countries around the world, including Spanish-speaking areas such as Mexico (Amazon.com.mx) and Spain (Amazon.es), but this marks the first time that Amazon.com will be available in anything other than English.

The move is part of Amazon’s strategy to attract more Spanish-speaking users to its platform. On Tuesday, the retail giant launched its popular Prime membership service in Mexico, giving customers benefits such as free shipping for $46 per year.

Offering a Spanish option to Amazon.com customers doesn’t come as much of a surprise. The Guardian reports that when it comes to native Spanish speakers, only Mexico has more (121 million) than the US, which is ahead of Columbia (48 million) and Spain (46 million). The language is also the third most widely used on the internet, though less than 8 percent of traffic is in Spanish.

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Uncle Al

TS Evangelist
They are just responding to the market place. If you have a big chunk of your business happening in different languages, the wise company will make every accommodation necessary to continue and promote that business. The real news is if they offer "prime" with free or low priced shipping across the boarders. THAT will certainly be a challenge for them!
 

Skidmarksdeluxe

TS Evangelist
The Spanish speaking American population that illegally immigrated to the US from South America can thank Hernan Cortes for that little convenience. If he hadn't conquered the Aztecs back in the 1500's there wouldn't be any Spanish speaking people in the US and would've saved Amazon some green.
 
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evolucion8

TS Enthusiast
The Spanish speaking American population that illegally immigrated to the US from South America can thank Hernan Cortes for that little convenience. If he hadn't conquered the Aztecs back in the 1500's there wouldn't be any Spanish speaking people in the US and would've saved Amazon some green.
That is one stupid statement. Then we can thank UK who illegally immigrated from UK to USA. And if UK didn't invaded USA, then there would be no English speaking people here on USA as the most popular language back then was the Navajo, spoken by native americans. The only nationality that can't speak more than one language is the americans LOL, laughable!
 
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Skidmarksdeluxe

TS Evangelist
That is one stupid statement. Then we can thank UK who illegal immigrated from UK to USA. And that if UK didn't invaded USA, then there would be no English speaking people on USA as the most used native language was Navajo. The only human nationality that can't speak more than one language are the americans LOL, laughable!
Statement? My post was far from a statement, it was more like a tongue in cheek remark but I can see from your post, English isn't your native tongue so your misinterpretation is forgivable. BTW English isn't my native tongue either but it is the language I use to communicate to most others in.
 
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evolucion8

TS Enthusiast
Statement? My post was far from a statement, it was more like a tongue in cheek remark but I can see from your post, English isn't your native tongue so your misinterpretation is forgivable. BTW English isn't my native tongue either but it is the language I use to communicate to most others in.
Statement? My post was far from a statement, it was more like a tongue in cheek remark but I can see from your post, English isn't your native tongue so your misinterpretation is forgivable. BTW English isn't my native tongue either but it is the language I use to communicate to most others in.
Got it, typing on my stupid phone is a pain on the r*ar, plus my sarcasmeter is broken lol