Apple reportedly acquiring Beats Electronics for $3.2 billion

By Scorpus · 20 replies
May 8, 2014
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  1. A report from the Financial Times believes that Apple will soon announce it's acquiring audio gear manufacturer Beats Electronics, in a deal worth $3.2 billion. People familiar with the deal told the Times that it could be announced "as early...

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  2. RzmmDX

    RzmmDX TS Guru Posts: 313   +67

    Beats has a design and engineering team???

    I thought Monster did all the work.
  3. badameco

    badameco TS Rookie

    Oh good... an overpriced/rated brand buying another overpriced/rated brand...
  4. VitalyT

    VitalyT Russ-Puss Posts: 3,665   +1,950

    Last edited: May 9, 2014
  5. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    Yeah same. Maybe they poached the guys.
  6. Tekkaraiden

    Tekkaraiden TS Evangelist Posts: 997   +93

    They did originally and then got screwed over.

    NTAPRO TS Evangelist Posts: 809   +102

    that was a long while back lol. moster stopped working with beats a couple years ago
  8. Cripset

    Cripset TS Rookie

    -That was a terrible analogy:

    -When did Dre ever work in the tech industry?

    -Dre made his money from producing and his record labels.

    -What in the hell does Edward Snowden have to do with this?

    -Dre is already worth hundreds of millions of dollars; he doesn't need to be on another track regardless if this deal goes through or not.

    Awful, just awful VitalyT.
  9. LNCPapa

    LNCPapa TS Special Forces Posts: 4,276   +461

    Yeah - that was pretty bad V. He's already plenty rich as it is and even though I hate Beats headphones and won't try their streaming music service I've gotta admit that he's done a lot for the music industry and is a great businessman. Credit where credit is due... everything isn't about bling'd teeth when black people get money... and yes, it did come off that way when you posted it.
  10. Movatheaiur

    Movatheaiur TS Rookie Posts: 28   +7

    If they sell for 3.2bil they are selling themselves for cheap. Beats brand is worth that and then some when you consider its' future value. Then tack on the new streaming service( which surprisingly is doing well) and you are looking at a $10 billion company with a very short forecast of I'd say five years.

    The top two shareholders ( Young and Iovine) together have earned 1.2bil in just the past 36 months. If I were part owner noway I'd sell for that price unless the acquisition included some share of Apple itself.
  11. trgz

    trgz TS Addict Posts: 222   +50

    One more reason to avoid an Apple; sadly my HTC has the Beats name on it, though I don't use it for music, but my experience is that the audio tends to be shockingly bad for devices with Beats technology.
  12. H3llion

    H3llion TechSpot Paladin Posts: 1,377   +286

    Monster and Beats have parted ways some time ago. Ever since that the Beats headphone line has improved however nothing great compared to other headphone vendors.
  13. VitalyT

    VitalyT Russ-Puss Posts: 3,665   +1,950

    You don't say...
    badameco likes this.
  14. cmbjive

    cmbjive TS Booster Posts: 777   +138

    Just think of all the chronic $3.2 BILLION can buy you...
  15. 9Nails

    9Nails TechSpot Paladin Posts: 1,215   +177

    Beats have a high price, but I didn't think that they sounded as good as other headphones in their price range when I sampled them. Are they just fashion over quality?
    trgz likes this.
  16. LNCPapa

    LNCPapa TS Special Forces Posts: 4,276   +461

    They are definitely fashion accessories. They don't sound good at all compared to other cans you can get at each price point. Certain versions are also constructed really well and they win in the looks dept. Unfortunately I'm more of a function over form sort of guy until I reach a certain level of function.
    trgz likes this.
  17. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,737   +3,757

    I know people in the music industry. Never once has any one of them even mentioned Beats, let alone recommended them. This begs me to ask, why is this article not tagged under 'fashion'?
    trgz likes this.
  18. Yes they are.
    I think Apple and Beats make a perfect couple!
    trgz and wastedkill like this.
  19. Another reason why we don't let tech people oversee all M&A decisions
  20. Hasbean

    Hasbean TS Booster Posts: 112   +29

    So I guess, they'll only work with iTunes now.
  21. Railman

    Railman TS Booster Posts: 708   +101

    My wife gave me a HTC phone with Beats in ear buds. They were better than the ones had on my previous phone and of a more substantial construction. They are still working two years on despite being mistreated. From that point of view I am happy with them but I doubt I would go out out and spend £200 or more on headphones.

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