Asus wins multiple Computex awards while embroiled in controversy

[midian182]

Why it matters: With the warranty fiasco over Ryzen CPU burnouts on its motherboards and an update that caused widespread issues in its routers, Asus has not been having a good time of late. But the Taiwanese giant can take solace in the fact that its products have just received multiple awards in the run-up to Computex 2023.

Asus announced that several of its products were winners at the Computex 2023 Best Choice Awards. The coveted Computex 2023 Best Choice Golden Award went to the company's new Zenbook Pro 14 Duo OLED (UX8402) laptop (top), which it says is the world's first 14.5-inch 2.8K 120Hz OLED laptop with a second display.

Another Asus laptop, the ExpertBook B9 OLED business laptop, took the Sustainable Tech Special Award thanks to its eco-friendly materials and manufacturing technology. While the 16-inch series of ProArt Studiobook creator laptops won a category award.

Other category award winners included the Asus ROG Swift OLED PG49WCD. This super-ultrawide (5120 x 1440) features an 1800R QD-OLED panel with a 144 Hz refresh rate and 0.03 ms response time.

The Asus healthub, which integrates software, hardware, cloud-based health Dashboard, and video conferencing systems for healthcare business solutions, received a category award. As did the Asus PINBO, its robot designed to revolutionize STEAM and AI education.

Finally, there was some welcome news for an Asus motherboard. The ROG Maximus Z790 Extreme motherboard was another Category Award recipient. The E-ATX mobo supports 13th-gen intel CPUs and DDR5 memory while boasting 24+1 power stages along with advanced connectivity options, such as Intel AX411 WiFi 6E with Double Connect Technology.

Asus received a slew of bad publicity recently over overheating Ryzen 7000 CPUs on its high-end AM5 motherboards and the company not honoring warranty policies for damaged boards. It led to heavy criticism from YouTube channels such as Gamers Nexus and Jay's 2 Cents, the latter of which removed Asus as a sponsor.

Even before the furor from that debacle calmed down, Asus was forced to apologize after a routine security maintenance procedure unexpectedly took its routers offline.

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[Dimitriid]

Asus is a huge company so I could understand how the laptop division might have none of the same issues people were noticing other than the currently (but likely temporary) bad brand connotation.

However giving a motherboard award even if it's an intel one is more than a little tone deaf: It's not just the huge scandal but just the fact that any motherboard but specially Asus mobos are ridiculously expensive, far and above current inflation issues, which ads to the terrible software support and warranty expectation from them for what are supposed to be super high end products.

I can't believe there wasn't a single runner up for that mobo award they gave which makes it all the more sus even on Computex tbh.

 

[kira setsu]

Asus is a huge company so I could understand how the laptop division might have none of the same issues people were noticing other than the currently (but likely temporary) bad brand connotation.

However giving a motherboard award even if it's an intel one is more than a little tone deaf: It's not just the huge scandal but just the fact that any motherboard but specially Asus mobos are ridiculously expensive, far and above current inflation issues, which ads to the terrible software support and warranty expectation from them for what are supposed to be super high end products.

I can't believe there wasn't a single runner up for that mobo award they gave which makes it all the more sus even on Computex tbh.

not to defend asus, since I havent kept up with the roasted cpu debacle, is it entirely their fault with the motherboard issue? could the module like way amd builds their cpu's have been something asus might've missed or something? probably a silly question considering the previous gens worked fine I guess.

 

[Dimitriid]

not to defend asus, since I havent kept up with the roasted cpu debacle, is it entirely their fault with the motherboard issue? could the module like way amd builds their cpu's have been something asus might've missed or something? probably a silly question considering the previous gens worked fine I guess.

It would be a bit difficult to make that claim: While there's more AMD could have done to help prevent the issue and be more vigilant of what a partner like Asus were doing, ultimately it was Asus who ran the CPU way out of specifications and guidelines by AMD.

So we can say that AMD was not good at double checking the bios updates they approved was running way out of their own spec but ultimately, it was the board partners (Asus included and being the worst offender iirc) that ran the thing out of spec by being quite honestly either careless or lazy when doing the BIOS support for the 7800X3D.