Asus wins multiple Computex awards while embroiled in controversy
A rare bit of good news for AsusBy Rob Thubron
Why it matters: With the warranty fiasco over Ryzen CPU burnouts on its motherboards and an update that caused widespread issues in its routers, Asus has not been having a good time of late. But the Taiwanese giant can take solace in the fact that its products have just received multiple awards in the run-up to Computex 2023.
Asus announced that several of its products were winners at the Computex 2023 Best Choice Awards. The coveted Computex 2023 Best Choice Golden Award went to the company's new Zenbook Pro 14 Duo OLED (UX8402) laptop (top), which it says is the world's first 14.5-inch 2.8K 120Hz OLED laptop with a second display.
Another Asus laptop, the ExpertBook B9 OLED business laptop, took the Sustainable Tech Special Award thanks to its eco-friendly materials and manufacturing technology. While the 16-inch series of ProArt Studiobook creator laptops won a category award.
Other category award winners included the Asus ROG Swift OLED PG49WCD. This super-ultrawide (5120 x 1440) features an 1800R QD-OLED panel with a 144 Hz refresh rate and 0.03 ms response time.
The Asus healthub, which integrates software, hardware, cloud-based health Dashboard, and video conferencing systems for healthcare business solutions, received a category award. As did the Asus PINBO, its robot designed to revolutionize STEAM and AI education.
Finally, there was some welcome news for an Asus motherboard. The ROG Maximus Z790 Extreme motherboard was another Category Award recipient. The E-ATX mobo supports 13th-gen intel CPUs and DDR5 memory while boasting 24+1 power stages along with advanced connectivity options, such as Intel AX411 WiFi 6E with Double Connect Technology.
Asus received a slew of bad publicity recently over overheating Ryzen 7000 CPUs on its high-end AM5 motherboards and the company not honoring warranty policies for damaged boards. It led to heavy criticism from YouTube channels such as Gamers Nexus and Jay's 2 Cents, the latter of which removed Asus as a sponsor.
Even before the furor from that debacle calmed down, Asus was forced to apologize after a routine security maintenance procedure unexpectedly took its routers offline.