The person writing this article apparently has a myopic perspective of what consumers will need to really transition to fully electric cars. As of now there is no generation of drivers that is EV native so the expectations are tempered with ICE experiences and while there are surely some that will and have fully embraced the EV differences not all are ready to.
The marketing team along with the engineers have arrived, in my opinion, at the compromise needed to bring long term customers and waffling potential customers into their platform. Obviously there are many unknowns in regards to the transmission durability and the other systems that are needed to facilitate these features. EVs are new to this manufacturer, as they are to many traditional auto companies, so a question of quality is certainly viable.
The Features themselves need to have some options to be more attractive to buyers. The “exhaust” should have have a way to reduce the sound or turn it off. I personally like the sound but the novelty could wear off quickly. Overall though I think the concept will work.
The marketing team along with the engineers have arrived, in my opinion, at the compromise needed to bring long term customers and waffling potential customers into their platform. Obviously there are many unknowns in regards to the transmission durability and the other systems that are needed to facilitate these features. EVs are new to this manufacturer, as they are to many traditional auto companies, so a question of quality is certainly viable.
The Features themselves need to have some options to be more attractive to buyers. The “exhaust” should have have a way to reduce the sound or turn it off. I personally like the sound but the novelty could wear off quickly. Overall though I think the concept will work.