A
It's not about that. It's EA running a gamble business and not paying for gambling license and gamble taxes. Loot box is a slot machine, but EA is trying to say that it's not. But it is. As such, it has to be regulated by whatever country/state has as law.
Be aware that EA's earnings come mostly from loot boxes. Some 80% of their earnings are from Fifa card packs.
Kinder Egg analogy is wrong. You pay for the chocolate, toy is irrelevant (I was a kid and ate those eggs, and didn't bother with toy most of the time because they were all rubbish), Loot box on the other hand, well, you are not after the box, you are after whats in it, and pretty much 95% of what's in it is like not getting anything on a slot machine. Sure, you get something, but it yields you nothing.
A loot box is not a slot machine though. You lose every single time in a lootbox as you never have the chance to make your money back. This difference is critical, many many things in life have an aspect of chance. That doesn’t make it gambling in the legal sense.
The kinder egg analogy is absolutely relevant. You say the toy is irrelevant but it’s only irrelevant to you. I could say the same about the iteksnin a loot box. In both the kinder egg and the loot box the prize is worthless in terms of cash value.
This is the problem. People seem to think that getting an item at random is then gambling. It’s not. If it was the buying.a happy meal, football stickers or even playing Pokemon go would count as gambling.
What’s got you is that you have placed a very high value on in game items. However the mechanism behind obtaining these in game items is
Identical to that of a kinder egg or buying football stickers. When in fact they are worthless and they are. You just place your own high value on the item because you play and care about the game. But that doesn’t make it gambling. I think the contents of any loot box is irrelevant and worthless. You certainly can’t sell it so any value the contents have is not cash value.
This isn’t an opinion either, this is how laws are defined. If you think a loot box that has items that cannot be sold is gambling you are factually incorrect. This has been investigated recently and it came back as it’s not gambling;
https://www.gamblingcommission.gov..../news/2017/Loot-boxes-within-video-games.aspx