EA discontinues Online Pass program over player disapproval

By Jos ยท 12 replies
May 16, 2013
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  1. EA has announced it will discontinue its controversial Online Pass in response to customer feedback. The company first introduced the program back in 2010 as a measure to deter used games sales -- or, at the very least, get something...

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  2. axiomatic13

    axiomatic13 TS Addict Posts: 146   +75

    "players didn't respond to the format"

    ROFL... it wasn't a format. It was an obvious jab at game re-sellers at the cost of the customer... TWICE.
  3. The worst company in america say that? its a great coincidence? of course not bcuz the PS4 will support used games,so what for?whats their real reason? There should be something better than this to ditch that amount of profit. maybe a little bit their reputation
  4. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,224

    Didn't we just have a story about EA losing a ton of money or something? Looks like they lose money some quarters and make money others... I.e. they're struggling.

    Perhaps instead of trying to restrict their games like this they could undercut the used market by selling their games at a nice discount 6 or 8 months (or more) after they're released. Most people would prefer to buy something new than used anyway... I'll bet if they didn't try to sell year old games for $60 they might have some success with the people buying used games.
  5. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,738   +3,757

    The problem with this strategy is that EA's issue isn't their pricing, it's their library size and quality control. They spend tons of cash on developing titles and a lot of them wind up reaching store shelves half-baked (Dante's Inferno) or downright raw (Dragon Age II?). This hurts sales far more than a price premium. If they want to get back to making money they need to offload franchises that are costing them money and focus on refining a handful of core products. Until that happens money will keep going out the door, regardless of their pricing strategy.
  6. MonsterZero

    MonsterZero TS Evangelist Posts: 440   +223

    I hate to say it but EA makes great games, are they a bad company? YES. Are they struggling? No. Will they continue to make revenue from new games? Yes.

    it's basically the company you love to hate.

    however I do disagree with locking content in the games upon reselling the game.
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    People who ask, then answer their own questions always puzzles me. Why do they do that? Is it cool? I dunno. Does it make them sound intelligent? Hardly. Is it habit? Maybe.;)
    davislane1 likes this.
  8. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,738   +3,757

    I take it you haven't looked at their financials over the past few years? If their recent performance isn't struggle, I'd hate to find out what is. Also, revenue is not equal to profits. EA makes plenty of revenue but little or even negative income in recent years.
    MilwaukeeMike likes this.
  9. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,224

    ^ What he said.
  10. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    I think EAs attempt to prevent used games from being sold has failed. Everyone knew it from the start.
  11. Darth Shiv

    Darth Shiv TS Evangelist Posts: 1,811   +472

    They have to do a lot more cleaning up of practices and product delivery before I'll be back. BF3 was the last product I will buy from EA for a VERY long time. The delivery of it was abysmal. The online portal, server downtime, Origin, fact there were 2 independent communications clients (sign of fractured development), just made the experience a clusterf%#k.

    Pity because the actual game was the best FPS I've played.
  12. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    I will still buy BF4 since I have been playing the series forever. But EA really pisses me off.
  13. Misagt

    Misagt TS Addict Posts: 150   +88

    I think one of EA's many mistakes is to not release their games on steam anymore. Frankly I haven't bought a single game from them in almost 2 years since they stopped releasing on steam. I don't have an issue personally with the online pass thing as I buy everything on steam and it's already locked to my account. I think the online pass isn't a bad idea for their sports titles if they only charged $30 for a sports title as if you wanted more then a causal single player experience you could get it for 10 more a year. Or do a release every 2nd year with a $20 roster update/new year of online. Just my thoughts anyway.

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