Facebook is testing augmented reality ads, further disrupting the traditional shopping...

By Shawn Knight
Jul 10, 2018
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  1. Facebook at an event in New York City on Tuesday introduced augmented reality ads to its News Feed, allowing users to virtually try on a product or see what it would look like in their home before committing to a purchase.

    Now, instead of wondering what a new pair of sunglasses or a shade of lipstick would look like, you can simply tap to try it on (virtually, of course).

    Facebook says Michael Kors was the first brand to test AR ads in the News Feeds and that later this summer, Sephora and others in fashion, cosmetics, furniture, gaming and entertainment will join the mix. The AR ads look like any other until you tap to bring them to life.

    Ty Ahmad-Taylor, vice president of product marketing at Facebook, said people traditionally have to go into stores to do this. “People still really love that experience, but they would like to try it at home,” so this “bridges the gap,” he added.

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  2. psycros

    psycros TS Evangelist Posts: 2,181   +1,714

    Click on the ad and *boom*, now they have your picture regardless of all the privacy measures you took. Clever, eh?
    kombu, SirChocula and Reehahs like this.
  3. p51d007

    p51d007 TS Evangelist Posts: 1,561   +888

    I use uBlock on FB to block EVERYTHING but the essentials. No what's trending, who's online, who's this or that, just the news feed. Not one ad, ever. Takes a while, but once you right click, select the area to block a few times, poof! Gone for good.
    Reehahs likes this.

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