[HEADING=2]AMD’s Radeon RX 6500 XT is the Bestselling GPU in Germany[/HEADING]When you have a whole 2 3070tis to sell, it's not hard to surpass that number.
AMD’s newly launched Radeon RX 6500 XT was panned by reviewers and enthusiasts alike. However, in today’s market, anything sells, as long as it’s available that is. We’re seeing a similar trend with the 6500 XT. The Week 3 sales figures from Mindfactory (Germany’s largest retailer) show that it...
The 'real world' 3070ti number was 190 units, so not a bad showing.
If you want to talk numbers, the 280 6500 XTs sold was 32.7% of all Radeon cards sold that week; this gives the 6500 XT mindshare - which, after all, is what AMD desperately needs after the beatdown it got from the media. If AMD can't gain sufficient mindshare at the top of the graphics card market, why not start at the entry level with available cards and build the mindshare from there.
When one considers the 6500 XT die size:107mm2, that would be 500 chips per 300mm wafer at 90% yield. If 500 wafer starts per month is assumed, that would be 250K chips. If it takes 3 months to manufacture, that's 2.25M in the first year and 3M thereafter, which would certainly feed the supply-side beast. If a 2022 15M unit volume is assumed, that 3M would be 20% of that amount and is around what AMD's discrete graphics market share is today. So not a bad strategy to not only gain mindshare, but increase marketshare as well.
When we look at the 3050 and its humongous 276mm2 die, its manufacturing numbers for the same wafer starts and yield would be clearly less: 936K for the first year and 1.248M thereafter - so AMD's volume for its entry level card would be 2.4x greater.
Because the 3050 die is so big, does anybody seriously believe that Nvidia would prioritize production to compete with AMD? I really don't think so as the graphics giant could make far more profit by selling those dies for higher margin cards, which is Nvidia's typical playbook. So, this explains in today's market why the 3050 is sold out and the 6050 XT isn't.
Mindfactory's week 3 sales were also of interest from a marketshare and revenue standpoint:
AMD: 855 units sold, 44.53%, ASP: 715.84 (Euro)
Nvidia: 1065, 55.47%, ASP: 885.82
If AMD's Mindfactory market share was replicated for the world, its discrete graphics yearly revenue would be - this assumes a 15M unit volume: $5.33B, which would be 55% of its 2020 full year revenue. Let's not forget that Ryzen sales first took off at Mindfactory first before the rest of the world followed; so, it will be intersting to see if the same thing happens to Radeon.
If AMD's plan is to flood the market with lower cost entry-level graphics cards that enthusiasts embrace and adopt, AMD would have put in motion the mindshare plan that ultimately resurrects Radeon for future product glory.