GeForce GT 1030: The DDR4 Abomination Benchmarked

And sometimes things need to be overstated. That is before companies get it in their head, it is not OK to do so.
 
Good work as usual, Steve.

Good article all things considered but I didn't enjoy all the constant rhetorical questions in it.

We get it, you think it's rubbish, it is actual rubbish, you don't need to over state it.

I get the feeling Steve is legitimately blown away by how bad this card is and can't help himself.

Frankly, I don't blame him. I'm a fan of Nvidia's cards, but this is unacceptable.
 
The way to fight this will be with a class action lawsuit from retailers that unwittingly ordered quantities of the gimped card. As word gets out about this issue, they could get stuck with cards that nobody will buy. This could end badly for NVIDIA. To be fair, though, the DDR4 cards on Newegg are clearly marked as such, and are priced $10-$20 cheaper than GDDR5 versions, so it's the usual case of "let the buyer beware". Three minutes of browsing Newegg or Amazon reveals the difference, so it's hard to feel sorry for buyers.
 
It always boggles my mind how people in key positions at retail stores in charge of purchasing stock are not knowledgeable about this stuff. If you don't follow the industry, how are you supposed to know how much to order so that when the new gen comes, you don't have excess inventory? Or that stuff like this wouldn't happen? How can you be in such position without expertise?
 
I never understood the 970 backlash because of what you just stated; once the memory specs were clarified performance was exactly the same.

I am curious how Nvidia has stayed silent on this one though. Half the performance for the same name/price is unconscionable. Thanks for highlighting an issue I had no idea was occurring.
Specs should not be something magical and mythical but something clearly written in black and white. Besides, for the few games that did use more than 3.5GB of VRAM the 970 did see some frametime spikes or slow .
It's indeed not a big deal (certainly not as big as some ppl may want you to believe), but it is something that should not be allowed. :D
I agree. Having had 2 in SLI for a few years, the issues were usually exaggerated. Some games had stuttering like The Witcher 3.

And the other issue in response to Ocelot Rex is many of us were buying a card expecting it as advertised with no gimmicks. Had I bought my cards at the time knowing that Nvidia decided to disable an extra SMM I doubt I would've been peeved off at them. There's no excuse for a "marketing miscommunication" for something of this scale with so many people involved in the project. And I'm sure they'll find some asinine reason now to use as an excuse.

Just another tally for their anti-consumer practices.
 
Specs should not be something magical and mythical but something clearly written in black and white. Besides, for the few games that did use more than 3.5GB of VRAM the 970 did see some frametime spikes or slow .
It's indeed not a big deal (certainly not as big as some ppl may want you to believe), but it is something that should not be allowed. :D

Well still, performance was exactly the same. It suffered from the same stutters before and after the 3.5gb fiasco. Nothing really changed. Usually when I buy a card I don't look at the specs at all, just the performance metrics. I don't care how it does it, I care that it does it. Granted I didn't have a 970, but I had a 1060 3gb, didn't care a tiny bit about the less cuda cores.
 
I picked up a GDDR5 GT 1030 this year to put into a $50 SFF Refurb PC I picked up that couldn't supply power to anything higher. For what I paid I was thrilled, 1080p medium gaming is perfect for what I wanted. This new card though....yuk.
 
Wow. Where do you even start with a product like this? I’m still coming to terms with the fact that this product even exists, how the bloody hell does this exist?
IMO, nVidia is only interested in how much money they can siphon from the wallets of their customers.
 
Well still, performance was exactly the same. It suffered from the same stutters before and after the 3.5gb fiasco. Nothing really changed. Usually when I buy a card I don't look at the specs at all, just the performance metrics. I don't care how it does it, I care that it does it. Granted I didn't have a 970, but I had a 1060 3gb, didn't care a tiny bit about the less cuda cores.
"It suffered from the same stutters before and after the 3.5gb fiasco." - I can only say DUH to that statement. it's not like before the fiasco it didn't have the same problem, it's just that it was exposed to the world and people understood better why.

Is this an Nvidia decision or certain board partners?
Board partners are very restricted by Nvidia in what the specs of a product should be (they are not even allowed to factory OC without their approval). We can safely infer that it was Nvidia who created this new 1030.
 
Why even bother releasing a useless card like this (DDR4 Version)? Onboard is about the same in many systems. I guess if you are stuck with a potato it might help. LOL
 
Why even bother releasing a useless card like this (DDR4 Version)? Onboard is about the same in many systems. I guess if you are stuck with a potato it might help. LOL
I think the biggest question is how can they brand it the same while being so different.
 
I appreciate the article and the work put in to it. It brings a lot of attention to the dangers of not being well educated on the differences between DDR4 memory and GDDR5 memory when it comes to graphics cards.
Having said all that, as another poster has stated, this type of stuff has been going on for years. If the type of memory used for the product is clearly stated on the box and on a 3rd party retailers website, like NewEgg for instance, there is not much anyone can really do from a legal perspective, I imagine.

I remember buying a discrete videocard in the past. And I tend to be one of those people who do a little research before my purchase and keep it going until it arrives and even let it sit unopened in my possession a few days after buying while I second guess my purchase even while doing more research. The first videocard I bought had the slower memory and I realized it wasn't the card I wanted and promptly exchanged it unopened.

If the SKU (or barcode) numbers aren't the same then I think this falls on the consumer's side of doing their diligent research.

EDIT: So what I mean to say in my above statement is, if your a 3rd party re-seller you might want to be a little more cautious when ordering by using exact model numbers and barcodes. If they stooped so low as to make no distinctions on re-ordering then I guess the article is even more valid. But matching high-level product numbers have been going on for years.

Still, the article is a good reminder and brings a spotlight on what's been going on for ... years.
 
Last edited:
The conclusion is almost irritating.

Nvidia is doing it all the time, it gets away all the time, but the author reacts like the GT 1030 DDR4 fiasco is something new. Yeah, right.

The GT 1030 DDR4 is NOT the worst Nvidia has done.
 
Alright, I'm sick of reading this everywhere around the internet.

First of all this has been going on for more than a decade. And as faulty as you want to make nVidia, the same **** was being done by ATI at the time. I personally have been burned by an ATI x1600 Pro, however, instead the 256 gddr3 one I received the 512mb gddr2. Not much of a difference heh?

And for all the "consumer" talking, if a consumer is that poor that he only can afford one of these he should make a pretty good research and even go 2nd hand for higher class card. I've been there and have done that. Ignorance is not an excuse. You've got all the numbers on the box and you can research it.

Good for calling them on this bullshit, but at the end of the day, who is at fault? A company that is creating a product or an ignorant consumer that just can not be harassed to do some reading? For me it's the second one, especially if you "can't afford" anything better.

Also, how do you know that this is an nVidia call and not the AIB partners one? Do nVidia produce the cards and just ship them? Nope, they ship the GPU. Why not call out the AIB Partners? Interesting times indeed...
 
It says DDR4 on the box. If you dont know any better, put your money back in your wallet and do some research or ask for help in a store.
 
Wow. Where do you even start with a product like this? I’m still coming to terms with the fact that this product even exists, how the bloody hell does this exist?
IMO, nVidia is only interested in how much money they can siphon from the wallets of their customers.
Oh that’s all the tech companies mate, including both AMD & Intel. There are no charities out there making silicon!

I actually don’t have a problem with the card itself but I do with the naming of it. As Steve said, it should be called a GT1020. It’s only going to hurt Nvidia’s profits in the long term if a user buys one of these and gets hugely frustrated with its performance as chances are is that they won’t have much faith in Nvidia in the future.
 
The conclusion is almost irritating.

Nvidia is doing it all the time, it gets away all the time, but the author reacts like the GT 1030 DDR4 fiasco is something new. Yeah, right.

The GT 1030 DDR4 is NOT the worst Nvidia has done.
They never did anything similar. Why shouldn't the author be critical of it? Also, why don't you link something that is worse instead of just saying it?
 
They never did anything similar. Why shouldn't the author be critical of it? Also, why don't you link something that is worse instead of just saying it?
WOW!... Someone is upset. They never did anything similar? Oh, this is going to be a waste of my time.
Even the article mentions GT 730. Have you even used your brain to ask yourself what happened with GT 730? Nope? Knew that. Let me explain to you the GT 730 fiasco in a few words. Under the GT 730 brand you will find. Models with 64bit DDR3 memory and bandwidth even lower than 10GBs/sec and GDDR5 versions with bandwidth at 40GBs/sec. And believe me, it is worst than the GT 1030 case. Because, while you will find cards that are using a Kepler core, you will also find models using a Fermi core. Yeap, you read it correctly. One product name, different generations and also different support for DX12.

I also see you have problems understanding what you read. The conclusion is not irritating because the author is critical. It is irritating because the author reacts like this is the first time Nvidia did that. And the most irritating part is that GT 730 is mentioned in the article, but only as a comparison for the memory bandwidth, not as an example of Nvidia doing the same trick again.

As for that link. Google GT 730, go to Nvidia's official page, check the specs. Ask yourself how the hell three totally differect cards share the same model number. BusinessWorks?

PS Bonus.
Nvidia always posts memory bandwidth numbers of DDR3 models with memory speed at 1800MBs/sec.But they let their partners to freely choose whatever memory they want. So most low end models in the market came with memory from 1066MHz to 1600MHz. Cute, isn't it?
 
Last edited:
I think, GT1030 with DDR5, with 30W Power consumption has the correct name. GT1030 with DDR4 should have a GT1020 name, considering 20W Power consumption and half the performance.
 
Back