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Grand Theft Auto V has become a powerful tool for music discovery

By Shawn Knight · 4 replies
Aug 28, 2018
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  1. With nearly 100 million copies sold and more than $6 billion in revenue generated, Grand Theft Auto V is one of the most successful video games and entertainment products of all time. What you may not know is that the game has also become a power tool for music discovery.

    According to Rockstar, GTA V and GTA Online players have collectively listened to an estimated 75 billion minutes of music over the 18 in-game radio stations.

    Earlier this summer, Rockstar launched a new DLC called After Hours for GTA Online that tasks players with running their own nightclub. It was headlined by content and appearances from some of the industry’s top DJs including Dixon, Solomun, Tale of Us and The Black Madonna.

    The developer and publisher didn’t simply license a few tracks from each DJ for inclusion in the game. Rather, they invited them out for a top secret motion capture session. Rockstar spared no expense, transforming the motion capture studio into a true nightclub and bringing in the DJs’ own gear, their preferred drinks, their entourage, managers, friends, family and fans. The idea was to create an authentic session, grab it with motion capture technology and put it in the game as an experience.

    Ivan Pavlovich, director of music at Rockstar, said one of the things they always want to do is expose people to music. “Exposing people to dance music, jazz, dance hall, even when we’re doing soul stations [in GTA], we’re trying to expose people to songs they may not have heard already. We’ve always seen our job as curators of music for the experience of GTA.”

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  2. TomSEA

    TomSEA TechSpot Chancellor Posts: 3,129   +1,635

    Rockstar obviously did a lot of things right with GTA V to sell 100 million copies.

    But the music portion is off-the-charts (pun intended). I don't know how many hours I spent just driving around, trying out different vehicles and listening to the different music stations. And I haven't even dug into the After Hours DLC yet.

    Rockstar really set the bar high with this game offering.
     
  3. mbrowne5061

    mbrowne5061 TS Evangelist Posts: 1,240   +692

    How is this a tool for "music discovery"? What market data is backing this up? This is just them adding some new music via DLC.

    Now, if they set up the radio stations to offer a rotating, curated selection of each genre's latest and rising hits, then it would be a very powerful music discovery tool - and I am honestly surprised a AAA game like GTA hasn't done this yet. Turns "music license fees" into "music placement revenue"
     
    Theinsanegamer and ikesmasher like this.
  4. ForgottenLegion

    ForgottenLegion TS Guru Posts: 423   +423

    I've always loved the radio stations and music selection. Fond memories from Vice City :)
     
  5. That Dude There

    That Dude There TS Booster Posts: 135   +36

    I jumped on GTA after a few years without playing, and they still had the same handful of songs. I do agree that it is fun to cruise around to the radio, but after all they money they made, I'm shocked that they never added way more music to the radio mix. Missed potential, but they made their fortune corrupting society.
     
    Digitalzone likes this.

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