HP is buying Kingston's HyperX gaming division for $425 million

[Shawn Knight]

Bottom line: The haul will include products like headsets, keyboards, mice, USB microphones and console accessories. Interestingly enough, HP said Kingston will retain its DRAM, flash and SSD product lines for gamers and enthusiasts. Basically, HP wants the stuff that you plug into your computer, not what goes inside of it.

HP Inc. on Wednesday announced it will be buying the HyperX gaming peripheral portfolio from Kingston Technology for $425 million.

HP has been making inroads in the gaming segment as of late, most recently through the Omen sub-brand that debuted in 2016. Picking up an established brand like HyperX seems like a no-brainer, especially as other accessory makers such as Logitech and Corsair continue to cement their places in the industry with acquisitions of their own.

Kingston got its start in the memory industry in the late 80s, but it wasn’t until 2002 that it introduced high-performance memory modules under its HyperX line.

Just earlier this week, the company announced the availability of its new Alloy Origins 60 mechanical gaming keyboard in the US and Canada. The board features a compact form factor with HyperX Red linear mechanical switches, double shot PBT keycaps and RGB backlit keys for $99.99.

Both parties expect the transaction to close in the second quarter of 2021, pending customary regulatory review and approval.

Images courtesy Antonio Batinic, Sergiy Palamarchuk

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https://www.techspot.com/news/88734-hp-buying-kingston-hyperx-gaming-division-425-million.html

 

[Adhmuz]

So long as they keep the same suppliers and never try to release their own junk products under the brand there should be nothing wrong with this... But I doubt that will hold true for very long.

 

[arrowflash]

Something wasn't made very clear for me in the article. So Kingston will retain the HyperX brand for DRAM and SSDs?

If so, that's a relief as I would hate seeing HyperX ram and SSDs falling into HP's hands, but it will definitely confuse consumers and it's a move that might damage the brand. Based on reviews I've read and watched, HP's gaming products are absolute garbage on par with the most mediocre budget gaming brands. For gaming mice for example, HP uses identical outer shells of renowned products from brands like Logitech, Razer and Corsair, but on the inside, the components are the same you find in under-$20 mice.

 

[neeyik]

So Kingston will retain the HyperX brand for DRAM and SSDs?

Correct. From the link to the HP announcement:

Under the terms of the agreement, HP will pay $425 million, subject to customary working capital and other adjustments, to acquire HyperX’s gaming peripherals portfolio. Kingston will retain the DRAM, flash, and SSD products for gamers and enthusiasts.

 

[Lew Zealand]

Yeah, I have a lot of Hyper X stuff and it's all on the inside of the case, mostly low latency memory. Good to hear Kingston is keeping that manufacture to themselves.

 

[arrowflash]

Correct. From the link to the HP announcement:

Thank you for clarifying. Good to know.

 

[texasrattler]

So HP isn't buying Kingston, Kingston is just selling their HyperX accessories to HP. Will they still have HyperX on the box or will it be rebranded as Omen, any word on that?
Wonder why HP just didn't buy Kingston. Also why did Kingston get rid of their highly popular line to begin with. HyperX was and is mainly known by mainstream for their accessories. Outside of their memory, I dont even think most knew they had a ssd line or anything else hardware related.

 

[veLa]

It seems like a safe purchase for HP. Not only is the HyperX brand in line with their existing gaming portfolio, but 425 million dollars is chump change to a corporation of HP's size.

 

[Fox God Records]

Whelp... There's another brand to add to the "They used to make great stuff but then they got bought" category.

THIS is why we can't have nice things.