Yeah, remember when AMD moved to PCIe 4.0 and Intel was still only 3.0 and all their shills wouldn't stfu about how it was not necessary, no hardware was supporting it or needing it, etc. Now that Intel moved to PCIe 5.0 suddenly it's a must have, and it's a selling point and a very important upgrade!
AMD left and right started to make huge sales in Enterprise market due to PCI-E 4.0. It's why the push to PCI-E 5.0. But obviously rebranded into something that Intel suddenly is or was a pioneer at, lol.