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Kickstarter urges creators stop using 'world's best' in product descriptions

By Cal Jeffrey · 7 replies
Jun 13, 2019
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  1. Kickstarter's honesty guidelines say it would rather have projects described in more realistic language. It is not outright banning exaggerated terminology, but it is strongly advising against using it, even going so far as to create a tool to help creators with their descriptions.

    For example, if users start to enter something like “the world’s best” or “world’s fastest” in the title or subtitle, a warning will appear advising them to not use exaggerations to ensure honestly in their project presentation. It only works for English language projects for now.

    The new policy is more of a guideline than a hard rule.

    "We expect creators to bring an exceptional level of honesty, openness, and candor to both how they present their ideas and how they run their campaigns."

    “We don’t see this as a one-time quick fix, or even a crackdown,” said Meg Heim, Kickstarter’s system integrity team lead. “[The changes] will help guide creators into setting expectations that’ll help them [and their campaign] in the long run.”

    Creators can still use hyperbole if they wish without direct repercussions from the platform. However, it is incentivizing users that avoid using exaggerations by highlighting their projects in the Kickstarter newsletter.

    While creators will not be banned for exaggerating, the company is implementing some new integrity rules that must be followed or risk termination. For example, photorealistic renderings are no longer allowed anywhere in the project. Photos must be "authentic" and should show the product as it exists in its current state of development.

    Kickstarter is trying to reign in false claims and the perception of products being more than they are. The platform has had its share of failed campaigns, so keeping projects and expectations realistic is necessary. A full list of the integrity guidelines is posted on the Kickstarter help pages.

    Permalink to story.

  2. Uncle Al

    Uncle Al TS Evangelist Posts: 5,296   +3,705

    Yeah .... try selling that concept to the White House and see how far you get! LOL
  3. toooooot

    toooooot TS Evangelist Posts: 768   +375

    Entire Aliexpress is a photorealistic render, which is somewhat disappointing. But I am an optimist and I hope that one day their products will look as good as they do on their renders.
  4. Dosahka

    Dosahka TS Booster Posts: 141   +57

    You win over if you have connection to the White House not by some words like "World's best" or "available worldwide in 6 months"
  5. Squid Surprise

    Squid Surprise TS Evangelist Posts: 2,517   +1,516

    They want to make Kickstarter great again :)
    Uncle Al likes this.
  6. stewi0001

    stewi0001 TS Evangelist Posts: 2,176   +1,593

    Cal Jeffrey and Hexic like this.
  7. mbrowne5061

    mbrowne5061 TS Evangelist Posts: 1,181   +649

    AS unlikely as it is, I hope they don't punish project that honestly do have 'the world's fastest' so long as they can prove it. I don't mean "prove it" by saying "we're going to have X-processor" regardless of how possible or feasible that may or may not be, but as in they have already gotten said processor working in the prototype and bench marked it as the fastest. That sort of thing.
  8. Slappy McPhee

    Slappy McPhee TS Addict Posts: 153   +81

    thing is that something like "the world's fastest" is still cliche because especially with how long the project takes to deliver they very well may be smoked by another entity thus making the moniker irrelevant.

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