LG Display says its next-gen OLED EX tech can increase picture brightness up to 30 percent

Na LG have struggled with brightness on their OLED's since they invented them, they cannot uniformly get bright enough, the marketing is based on a small amount of the screen for a short duration, so basically useless information.

This video might be a little boring but it shows and explains why a higher brightness affects the image quality so substantially:

What was wrong with the Sony TV? I also plan on getting an LG next but my current set is a few year old Sony and apart from some appalling firmware updates it's been pretty good.
The X90H was touted as THE TV to get for next gen gaming from Sony themselves, yet can't even do two next gen HMDI 2.1 features simultaneously. 4K works, broken at 120Hz. VRR doesn't work correctly if other 2.1 features are in use. Can't do Dolby Vision and 120Hz. It's basically a 4K60 TV with Dolby Vision and no VRR. So for that reason, I'm never buying another Sony TV again because they can't get their act together. LG clearly has the gaming TV industry cornered.
 
The X90H was touted as THE TV to get for next gen gaming from Sony themselves, yet can't even do two next gen HMDI 2.1 features simultaneously. 4K works, broken at 120Hz. VRR doesn't work correctly if other 2.1 features are in use. Can't do Dolby Vision and 120Hz. It's basically a 4K60 TV with Dolby Vision and no VRR. So for that reason, I'm never buying another Sony TV again because they can't get their act together. LG clearly has the gaming TV industry cornered.
That's fair, yeah with my Sony TV they updated the firmware and broke eARC in the process so I had to use separate remotes and nothing turned on by itself and randomly, in the middle of the night normally, everything would turn on other than the TV itself...

They pulled the firmware after a few days but never gave me a way to revert to an older firmware and I just had to put up with it being crap for at least 6 months.

The image quality is actually very good, something Sony does really well is the actual image quality, and I like their OS approach, let Google do it, because they simply do it better.

But apart from that, firmware, speed, just general glitchyness they are really bad for, hence my next TV will most likely be LG, unless Samsung new QD-OLED really is as good as I've been hearing, then I might have to try Samsung again (haven't touched them in at least 10 years after having some bad experiences with them).
 
That's fair, yeah with my Sony TV they updated the firmware and broke eARC in the process so I had to use separate remotes and nothing turned on by itself and randomly, in the middle of the night normally, everything would turn on other than the TV itself...

They pulled the firmware after a few days but never gave me a way to revert to an older firmware and I just had to put up with it being crap for at least 6 months.

The image quality is actually very good, something Sony does really well is the actual image quality, and I like their OS approach, let Google do it, because they simply do it better.

But apart from that, firmware, speed, just general glitchyness they are really bad for, hence my next TV will most likely be LG, unless Samsung new QD-OLED really is as good as I've been hearing, then I might have to try Samsung again (haven't touched them in at least 10 years after having some bad experiences with them).
With firmware there is no rolling back. They have to update it again to fix the problem. Strangely my last Sony TV was the opposite and the reason I gave the X90H a try. My old TV was a Sony that was 4K60 no backlight, it does 3D with active shutter technology, and Sony came through on a promise to add HDR10 to the TV through firmware updates though with no backlight which the X90H has and does well. The problem is with the local dimming zones due to the LED backlight technology, when VRR is turned on this very basic feature is turned off, so for VRR to work, local dimming needs to be turned off which is one of the best features of the TV. I have updates blocked on my new TV. I won't let the broken VRR firmware touch my TV. My concern with LG was OLED burn in. I guess I'm ready to take that risk again.
 
With firmware there is no rolling back. They have to update it again to fix the problem. Strangely my last Sony TV was the opposite and the reason I gave the X90H a try. My old TV was a Sony that was 4K60 no backlight, it does 3D with active shutter technology, and Sony came through on a promise to add HDR10 to the TV through firmware updates though with no backlight which the X90H has and does well. The problem is with the local dimming zones due to the LED backlight technology, when VRR is turned on this very basic feature is turned off, so for VRR to work, local dimming needs to be turned off which is one of the best features of the TV. I have updates blocked on my new TV. I won't let the broken VRR firmware touch my TV. My concern with LG was OLED burn in. I guess I'm ready to take that risk again.
I too have the x900H, and while the firmware updates has been a roller coaster of a poor choices from sony. The TV itself has been great for the cost. I've had it a year now and other than the couple months my ARC didn't work with my Series X plugged in, or the couple months my picture settings kept needed to be toggled off and on for it to apply the correct setting, it has been a great TV. There was no other option of a 65" in this league for $1100 that this was selling for at the time.

4K 120hz works just fine. You don't notice the picture quality different in game, period. It has hardly been a issue unless you have a PC connected at 4K 120hz and looking at text.

I don't know many TV's that do Dolby Vision and 120Hz at the same time, problem is more how features are identified over HDMI. Dolby Vision games have yet to impress anyways.

The VRR issue is a problem for all Sony TV's. Sony doesn't have the final version of the VRR roll out released yet, but it should not disable dimming in future update.

LG OLED is over twice the cost for the same size, so can't compare them. LG's TVs in the same price range of X90H or X90J just dont compare, they suck. Sony's choice of using Android TV has slowed down feature updates.
 
I too have the x900H, and while the firmware updates has been a roller coaster of a poor choices from sony. The TV itself has been great for the cost. I've had it a year now and other than the couple months my ARC didn't work with my Series X plugged in, or the couple months my picture settings kept needed to be toggled off and on for it to apply the correct setting, it has been a great TV. There was no other option of a 65" in this league for $1100 that this was selling for at the time.

4K 120hz works just fine. You don't notice the picture quality different in game, period. It has hardly been a issue unless you have a PC connected at 4K 120hz and looking at text.

I don't know many TV's that do Dolby Vision and 120Hz at the same time, problem is more how features are identified over HDMI. Dolby Vision games have yet to impress anyways.

The VRR issue is a problem for all Sony TV's. Sony doesn't have the final version of the VRR roll out released yet, but it should not disable dimming in future update.

LG OLED is over twice the cost for the same size, so can't compare them. LG's TVs in the same price range of X90H or X90J just dont compare, they suck. Sony's choice of using Android TV has slowed down feature updates.
I sure hope you are right. I have blocked updates on my TV at the moment because each update seems to have been breaking it more and more. I'll be keeping an eye on certain forums for an update, there are communities that are livid at Sony and this TV. All support related emails come back tone deaf as well. I'm definitely going LG next TV, not just the Sony TV not living up to its promises, but the PR and support are dismal in this very sensitive moment. This is going to effect them for years to come with all the bad publicity their TVs are getting when it comes to HDMI 2.1 features. I have no intention on buying a Sony product ever again for wasting my time and money with this TV.
 
I sure hope you are right. I have blocked updates on my TV at the moment because each update seems to have been breaking it more and more. I'll be keeping an eye on certain forums for an update, there are communities that are livid at Sony and this TV. All support related emails come back tone deaf as well. I'm definitely going LG next TV, not just the Sony TV not living up to its promises, but the PR and support are dismal in this very sensitive moment. This is going to effect them for years to come with all the bad publicity their TVs are getting when it comes to HDMI 2.1 features. I have no intention on buying a Sony product ever again for wasting my time and money with this TV.
While I do feel Sony should have had all these features ready day one. VRR is about a year late, and even their newer J series of TV's didn't have the updates. Sony's processing tech is by far the best in the industry. Which is why Sony's OLED which use LG panels have a better picture than LG's own TV. Sony just has better processors and software running on said processors.

But unless you bought the X900H early on, it ended up being by far the cheapest worthwhile HDMI 2.1 TV on the market, or just cheap good looking TV in the $1200 range. The latest Firmware has been just fine for me, no bugs or issues. Samsung's lineup for sub $1500 have gotten worse year after year for the last few years, where you can go back a few years from Samsung and actually get a better TV.

LG's non OLED screens are pretty meh, but their OLED's are top of the line. Sadly they are not very bright, they are about as bright as our X900H. Maybe even a little brighter in some situations, but overall for 100% screen brightness it is not impressive. They are nothing like the brightness you get from a higher end Samsung QLED (as the lower end QLED branded models are hardly QLED)

I love Android TV and have used plenty of LG TV's to hate WebOS and the entire LG TV Interface. Sticking a FireTV or a Nvidia Shield would be a must, but man do I hate not being able to use the factory tv remote for everything. The Sony TV interface is great, as it is Google TV.


The Only HDMI 2.1 feature not up to snuff is the VRR. But I have yet to run into a game that would really benefit the use of VRR. PS5 doesn't even have VRR yet.

I will say Black Frame Insertion on the other hand works great. And by far a more worth while feature ATM.
 
While I do feel Sony should have had all these features ready day one. VRR is about a year late, and even their newer J series of TV's didn't have the updates. Sony's processing tech is by far the best in the industry. Which is why Sony's OLED which use LG panels have a better picture than LG's own TV. Sony just has better processors and software running on said processors.

But unless you bought the X900H early on, it ended up being by far the cheapest worthwhile HDMI 2.1 TV on the market, or just cheap good looking TV in the $1200 range. The latest Firmware has been just fine for me, no bugs or issues. Samsung's lineup for sub $1500 have gotten worse year after year for the last few years, where you can go back a few years from Samsung and actually get a better TV.

LG's non OLED screens are pretty meh, but their OLED's are top of the line. Sadly they are not very bright, they are about as bright as our X900H. Maybe even a little brighter in some situations, but overall for 100% screen brightness it is not impressive. They are nothing like the brightness you get from a higher end Samsung QLED (as the lower end QLED branded models are hardly QLED)

I love Android TV and have used plenty of LG TV's to hate WebOS and the entire LG TV Interface. Sticking a FireTV or a Nvidia Shield would be a must, but man do I hate not being able to use the factory tv remote for everything. The Sony TV interface is great, as it is Google TV.


The Only HDMI 2.1 feature not up to snuff is the VRR. But I have yet to run into a game that would really benefit the use of VRR. PS5 doesn't even have VRR yet.

I will say Black Frame Insertion on the other hand works great. And by far a more worth while feature ATM.
OLEDs have the biggest advantage with pixel response time as well which has me reconsidering OLEDs. I'm sure when Sony OLEDs get all the nice 2.1 features there would be no backlight so VRR wouldn't be an issue when all is said and done. The problem would come in where they are using the same chipsets and the current chipset doesn't seem like it will ever offer a real 4K120 experience. Which is too bad because I've liked Sony TVs and the Android TV experience. I've experienced some screen tearing with my Series X with the TV, but generally just in an indie title I play from time to time, VRR would definitely clear it up. I do have an Nvidia shield though at least like you mentioned.
 
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