LG slashes prices on OLED TVs with its 2018 lineup

Greg S

TS Evangelist

At a launch event in Seoul, South Korea, LG put its latest TVs on the stage and will soon be putting them in stores. Maintaining its status in the premium market segment, OLED and Super UHD models make up a majority of the new options.

Ten new artificial intelligence-enabled OLED TVs were showcased ranging from 55 to 77 inches in size. Super UHD TVs ranging from 49 to 75 inches nine of which also carry AI features. LG's Alpha 9 processor with improved image rendering capabilities will make its way to the most expensive OLED models. The Alpha 7 processor will run Super UHD models.

Natural language processing for voice commands will be supported in 14 countries: Australia, Brazil, Canada, France, Germany, Italy, Korea, Mexico, Poland, Russia, Spain, the UK, the US and Turkey. Consumers from other locations are still able to make use of voice commands provided that they can speak one of the ten supported languages.

Both OLED and Super UHD models are available with Dolby Atmos. Offering 360 degree surround sound in all directions can provide a unique listening experience. To take full advantage of Atmos, a dedicated sound system is still an absolute must considering the built-in speakers on TVs are crammed inside of such small spaces, with the only exception being LG's Wallpaper TV that has a full on soundbar separate from the TV.

All 2018 OLED and Super UHD models now have support for Cinema HDR and Advanced HDR in addition to many other high dynamic range formats. Individual frame enhancements are applied by LG's proprietary Ehanced Dynamic Tone mapping algorithm.

Pricing for OLED models has been reduced from the original pricing of last year's models. OLED still is not comparable to cheaper LCD technologies, but those interested in it may be able to pick up a new high end TV for record low pricing later this year.

Model Display Size Price
SK8000 49-inch $1,000
SK8000 55-inch $1,200
SK8000 65-inch $2,000
SK8000 75-inch $2,700
SK9000 55-inch $1,600
SK9000 65-inch $2,200
SK9500 65-inch $2,700
E8 55-inch $3,500
E8 65-inch $4,500
C8 55-inch $2,500
C8 65-inch $3,500
C8 77-inch $9,000
W8 65-inch $7,000
W8 77-inch $15,000

Shopping for a TV requires wading through lots of marketing speak, but at this point, most TVs are going to offer a very good picture at typically very affordable pricing. You can dispel some myths of buying 4K TVs by reading our guide. High end shoppers will still be paying the price of early adoption, but have the opportunity to score some discounts as time passes.

Full details for all of LG's new models can be found on their respective product pages.

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ZackL04

TS Guru
Ooo...as soon as my 2 year old throws something through my sony 65”, I’ll go to OLED

And then hope it doesnt happen again...
 

wiyosaya

TS Evangelist
None of these have HDMI 2.1 yet - next year, that should come around - assuming that is important to anyone here. IMO, HDMI 2.1 is worth waiting for as well as any improvements in other areas. I'll be waiting for the 65 OLEDs to come down to $1k or under. Of note, the SK8000 series are not OLED.
 

OutlawCecil

TS Evangelist
There's lots of nice TVs out there in the $400-500 range. I can't see myself ever paying double or more...
 

jobeard

TS Ambassador
For what it's worth, the WiKi on OLED (suggested reading) suggests

Advantages
  • lower future costs
  • lightweight & flexible
  • better picture quality
  • better power efficiency
  • response time
Disadvantages
  • limited lifetime
  • color shift
  • efficiency of blue oleds
  • water damage
  • outdoor performance
  • power consumption (yes contradicts the above)
 

JamesSWD

TS Maniac
I've gotten to the point now with TVs that I'm happy with something 60+" from Walmart or Fry's for $4-500 (or even less on sale). They pretty much have everything, except the latest cutting-edge stuff, but 95% of what I want. And it doesn't cost a small fortune and I don't care if/when it breaks. For that price, if it blows out in 3-5 years, or I break it, I won't give a s**t. I'll just get a new cheap TV that will have even more included and probably a lower price.
 

toooooot

TS Evangelist
That 1200 price looks attractive to me. But after paying roughly 1300 with tax and 3 year warranty for a sams ks8000, I am confident that I have got everything in terms of picture quality. I will definitely consider an OLED in 3-4 years. Hopefully by then, either LED technologies catch up, or the OLED prices drop like we have seen in case with ISP monitor prices.
 

ShagnWagn

TS Guru
I just need a dumb TV - essentially a monitor. Don't add on all this crap such as stupid "smart" junk. It just raises the price of tv's to customers. It's cheaper to buy a device than the extra cost of it being added to the TV. "smart" goes outdated and no updates after a year or two. Unfortunately, all of the higher-end tv's have all this extra crap added. Sigh.