Evernessince
Posts: 5,469 +6,158
Jeez, what did you do, drink the same Kool-Aid?
Microcenter does buy from manufacturers, but I suppose you think Newegg and Amazon deal with a sales representing firm between them and say, Asus?
The only time Amazon, "is paying retail", is when they're cross selling products from another seller, at which time they tack on 10% (or so), as a "customer convenience fee". And even at that, they probably nick the seller for a few points, along with the buyer.
Microcenter's prices are, almost across the board, slightly higher than Newegg's. What they do is offer huge discounts prices for "bundles", such as a CPU & board combo, then hope to get their money back with the higher markup on the other components in the system.
It works as a marketing technique, but if you just buy the bundle and leave, you might be getting the parts at or near dealer cost.
I think you confused my comment a bit here, I wasn't saying that amazon is paying retail. By 3rd party sellers I was referring to scalpers, individuals, and others.