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Notice something different? Google debuts new logo

By dkpope ยท 10 replies
Sep 1, 2015
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  1. [parsehtml]<p><img alt="" src="http://2.bp.blogspot.com/-Gh9Drj62EFw/VeXMk3xcsOI/AAAAAAAAAxw/knYsAcpaABo/s1600/OGB-INSIDER-BLOGS-GoogleLogox2-Animated.gif" /></p> <p>Things at Google are looking a little different now.</p> <p>That&rsquo;s because the colossus of the web changed its well known logo to something more informal, and sans-serif. In a <a href="http://googleblog.blogspot.com/2015/09/google-update.html">blog post today</a>, Google said the streamlined logo will work between different screen sizes better than the old one.</p> <p>Google&#39;s VP of Product Management Tamar Yehoshua and Director of User Experience Bobby Nath emphasized in the post that originally their logo and branding were built for a single desktop browser page. That world is quickly fading into the recesses of our minds as we use &ldquo;an endless number of devices and different kinds of inputs.&rdquo;</p> <div class="video-container"><iframe allowfullscreen="" frameborder="0" height="390" src="//www.youtube.com/embed/olFEpeMwgHk?rel=0&amp;showinfo=0&amp;modestbranding=1&amp;vq=hd720&amp;autohide=1" width="560"></iframe></div> <p>The small blue &ldquo;G&rdquo; icon is also gone, and replaced with a four-color &ldquo;G&rdquo; that is the same typeface as the new logo.</p> <p>As demonstrated in the video, this isn&rsquo;t the first time Google has shaken up their logo -- and it&rsquo;s doubtful that this is the last time. The new design has already started to roll out over all its products, although my GMail account still displayed the old serif Google logo through the afternoon.</p> <p>Just last month Google shook up the tech world with their announcement of a <a href="https://www.techspot.com/news/61708-google-announces-massive-reorganization-becomes-subsidiary-umbrella-corporation.html">new parent company called Alphabet.</a> The logo&#39;s facelift brings it more into line with the design of Alphabet, creating a unified front.</p> <p>The logo changes <a href="https://design.google.com/articles/evolving-the-google-identity/">aren&#39;t just about looks</a>, though. The new lettering will scale better to smaller sizes and it&#39;s supposed to be easier to display on low-bandwidth connections. This works right into the goal of Google&#39;s new CEO is to bring internet to rural and underserved areas.</p><p><a rel='alternate' href='https://www.techspot.com/news/61968-notice-something-different-google-debuts-new-logo.html' target='_blank'>Permalink to story.</a></p><p class='permalink'><a rel='alternate' href='https://www.techspot.com/news/61968-notice-something-different-google-debuts-new-logo.html'>https://www.techspot.com/news/61968-notice-something-different-google-debuts-new-logo.html</a></p>[/parsehtml]
    Josh Mathews likes this.
  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 7,986   +2,878

    Yeah I saw it earlier and I quite like it.
  3. cldmstrsn

    cldmstrsn TS Booster Posts: 125   +72

    Looks the same. Truly innovative.
  4. cmbjive

    cmbjive TS Booster Posts: 777   +138

    Yay, Ariel font!
    Auth3ntic0 likes this.
  5. Nitrotoxin

    Nitrotoxin TS Addict Posts: 109   +62

    BMfan likes this.
  6. p51d007

    p51d007 TS Evangelist Posts: 1,162   +548

    Wow! We used a different font! Now Google is getting as innovative as 99% of the smartphone manufacturers. New boss...same as the old boss...
  7. Andre MacDowell

    Andre MacDowell TS Rookie

    Looks pretty
  8. JulesK

    JulesK TS Rookie

    I noticed a Lenovo's copycat logo :v
  9. The colours and font resembles kid's daycare place.
  10. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,169   +3,261

    It's a logo! Why do we give such attention to logo changes?

    Google means the same to me today as it did 15 years ago. I don't need it, never have, and likely never will.
  11. learninmypc

    learninmypc TS Evangelist Posts: 7,289   +372

    I liked it the way it was.

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