lripplinger
Posts: 477 +270
It is indeed the smallest portion of the market but it is also the portion that is most passionate and spends the most money. The guys that buy 3 - 4 cards are the most enthusiastic about the cards they buy, they are banner holders. It essentially the same as a halo product, just having these guys are your side means you are going to get more sales simply because you can output bigger numbers. Would you rather buy SLI 1080s or Quad Crossfire RX 480s? The RX 480s being less than half the price and faster in quad.
The people throwing money at multiple card setups don't make up 99% of the sales. And how is comparing GTX 1080's to RX 480's even a comparison when they are in completely different price brackets and performance, not to mention the RX 480 is not even out yet to test as of this writing. If Nvidia was making their GPU sales from people with multiple card setups then it would matter. But it doesn't because less than 1% of the market uses those multiple card setups. It also feels like your comment is biased toward AMD. My comments are not biased one way or the other. I'm looking at companies making smart business decisions, and Nvidia made it here. And who says AMD wouldn't follow suit.