Older AMD Radeon flagship GPU gets price cut just as Nvidia RTX 4070 arrives

[Avro Arrow]

NV really held on to that 6-8GB range for dear life on mid/high-end cards. Crazy to think that I've had 12GB GPUs since 2015 and that's only now become the midrange standard for them.

There are two reasons for this:

Reason #1 - Profit:
For all of the fanfare given to the "amazing speed" of GDDR6X and talk about how "expensive" that it is, 8GB of GDDR6X is still cheaper than 12GB or 16GB of GDDR6. Since I've been around as long as I have, I knew damn well that when it comes to RAM of any kind, quantity always trumps speed because running out means swapping to a much slower media and there goes your performance down the proverbial drain. I believe that GDDR6X is superior to GDDR6 (just how much difference it makes is another matter) but only as long as you don't run out of it.

Reason #2 - Mindshare:
There's no question that nVidia's mindshare means that people just buy it without thinking, a terrible practice when buying items that are this expensive. That means Jensen can do whatever the hell he wants as long as their marketing department can make it sound good. Then the people who love nVidia (or just don't know any better) will bite like Harry the Tuna. It's a perfect case of "Hook, line and sinker!". This is exactly what has happened here. It's how 8GB became the most popular size of frame buffer sold in the last generation (and it wasn't because of the RX 6600 or its variants).


It just adds relevance to my (not so) old addage:
"Experts buy by spec, noobs buy by brand."

 

[Avro Arrow]

for 1080p, cheaper, and something better than a 6600/6650, with 12 GB instead of 8, for 1% of around 60fps. the future 7600, I hope

Why don't you just get an RX 6700 XT? It has everything that you're looking for because it has 12GB of VRAM, it's faster than the RX 6650 XT and it's the cheapest 12GB video card on the market. Despite this, it just stomps the cheapest 12GB GeForce card, the RTX 3060 (as you'll see).

Here's it's 1080p performance:

Here's its 1440p performance:

Best of all, you can get it right now.

Now, I don't know what country you live in so I don't know what it costs there but I do know that its price has been dropping a lot. I do know that it can be had in Europe for €395, in the USA for $350USD, in Canada for $500CAD and Australia for $550AUD.

Using current exchange rates, Canada's getting even more shafted than Australia. That's kinda messed-up considering that Radeons come from Canada.

EDIT: I just noticed something that made me chuckle....

Q: What do the RTX 2060 and RTX 3060 have in common?
A: Neither of them can beat the RX 5700 XT!

 

[Blqckout]

Pfff I wish, what kind of country are u living in?? even with cuts the 6800xt is 600 here

 

[Blqckout]

Ok and what about europe? or is usa the only market that matters for AMD?
also what happened to the rest of RDNA3 lineup? is AMD even going to bother to release mode budget offerings or did they just give up? such a weird company man I really hope Intel steps up because we really some decent budget cards

im pissed that the 6800xt is still 600 here

 

[m3tavision]

Pfff I wish, what kind of country are u living in?? even with cuts the 6800xt is 600 here

They are $539 on NewEgg, MicroCenter and Amazon right now....?

 

[Avro Arrow]

im pissed that the 6800xt is still 600 here

Where's "here" for you?

I only ask because here in Canada, the RX 6800 XT is $860CAD. We're really getting screwed in Canada when you consider that cards are cheaper in absolute dollars in Australia even though Radeons are born in Canada.

 

[Bamda]

As usual, the message here is the same: "Buy Nvidia".

We get it and thanks for the unbiased conclusion.

They have to include that to get paid.

 

[Blqckout]

They are $539 on NewEgg, MicroCenter and Amazon right now....?

620 here now lol

 

[dalpilot]

If both AMD and Nvidia just produced a generational product in the $400-$500 price range that offered a 20%~ increase in performance generation after generation, they would be tapping such a massive range of consumers. Not to mention create a reliable leap frog effect for those of us that hold onto GPUs for 3-5 years at a time.

I have a 2070 Super and still can't justify moving to the 4070 quite yet (at the current price point). I should be blown away by the improvement from a 2070S to a 4070, enough to entice me to consider spending $600+.

I'm happy to see AMD dropping prices, and will sit back to see if that trends over the rest of 2023. I hope these companies realize that gigantic profit margins aren't the only way to run a business. How about quantity of sales at a lesser margin?

What they really need is to start servicing the budget community with sub $300 GPUs that can run games @ 1080P at 60 fps. There used to be GPUs that did that way back in the GTX 10 series and AMD RX 500 series (I'm thinking GTX 1060 and RX 590 8 GB cards.

 

[m3tavision]

What they really need is to start servicing the budget community with sub $300 GPUs that can run games @ 1080P at 60 fps. There used to be GPUs that did that way back in the GTX 10 series and AMD RX 500 series (I'm thinking GTX 1060 and RX 590 8 GB cards.

That is because you do not need a stand-alone (discreet) Video card, for 1080p @ 60 fps... iGPUs are that fast now.

Essentially, you'll only need to buy a GPU if you are 1440p and higher, or need 200+ frames at 1080p.