Origin and Access services get rebranded as EA Play next week

[Cal Jeffrey]

Keep it simple: Do you ever get the feeling that game publishers intentionally try to confuse players with their branding schemes? Often you find similar services from the same company with different names or different services with similar names. EA is trying to fix that with new names for its Access and Origins brands.

EA announced on Friday that it is consolidating its Access and Origin Access subscriptions under a single brand umbrella. On August 18, EA Access and Origin Access Basic will become EA Play, while Origin Access Premier will be renamed EA Play Pro.

As you may recall, EA hosts an event at the Hollywood Palladium every year during E3 called EA Play, which creates some ambiguity in the branding. When it held EA Play this year, it had to be a virtual event, so EA called it EA Play Live, eventhough it was the opposite of "live." This new moniker for the expo will remain as the company moves forward, which means if people can ever attend it in person again, it will be live.

Have you got that? So, EA Play and EA Play Pro are its subscription services, and EA Play Live will be its yearly hands-on event.

EA said that renaming the services is an attempt to "streamline" user benefits.

"EA Play puts you at the center of the experience," said the publisher. "Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play."

Current members do not have to do anything during the transition. Logins will not change, and all the perks they previously received will remain the same. Benefits include in-game challenges and rewards, member-only content, early trials, and discounts on digital purchases.

Permalink to story.

https://www.techspot.com/news/86386-origin-access-services-get-rebranded-ea-play-next.html

 

[texasrattler]

Why would or should this even bother anyone? Especially those who been gaming with EA for a decade or more since the naming has already changed 3 times. EA Downloader, EA Link, Origin and now EA Play.
Doesn't bother me, if it makes naming better for them or easier for all, ok. It doesn't matter much either way.

 

[R00sT3R]

All I'd like is to be able to use my Origin games in Steam without having to purchase them for a 2nd time through Steam...money grabbing shysters.

And yes, I'm well aware of the 'Import Non Steam Game' option....but that is not the same thing at all.

Expecting me to buy the same games again, just to get full Steam integration is despicable.

 

[Shadowboxer]

Yeah EA you’re going to need more than a rebrand..

 

[scavengerspc]

If you like EA games then Origin is easily one of the best deals out there. It's just that with the added "features" they will be offering I cant see that a name change was necessary. Unless they were planning a relaunch anyway.

Hell, just this year I and my family have played Battlefield 4 and 5, Madden 20, Rocket Arena, the latest NFS games.

At $30 a year, most of the imagined and manufactured problems with it can easily be forgiven.

 

[amghwk]

Should have been EA Game. At least sounds different than Uplay.

 

[psycros]

Should have been EA Game. At least sounds different than Uplay.

Pretty sure the goal is to confuse consumers.

 

[Nobina]

Pretty sure the goal is to confuse consumers.

Confuse people into thinking one garbage service is actually another garbage service.