I'm not an AMD GPU fan.
But:
I'd be way more receptive to their cards if they offered the most powerful cards with a built in closed-loop liquid cooler like my 2080Ti FTW3 hybrid.
I specifically DID NOT want a build that looked like "a circus toilet" and I think there's a lot of other potential buyers who want an RGB-less solution that they can trust not to overheat during long gaming sessions. I didn't want to install my own plumbing and I prefer the 0-maintenance, warrantied performance of my tower's closed-loop CPU cooler and my GPU's as well. And the best part is the overclocking software perfectly supports and recognizes the radiator/pump/fan.
There are tons of air cooled cards (much better if you want 0 maintenance) that don't have RGB or just can turn the RGB off. And AMD has released liquid cooled high and parts in the past, AMD Radeon Vega Frontier Edition for example.
AMD does not focus on the high end market very much and prefers to focus on the market where the real money is at the 250-400 mark. This is an effect from there smaller budget, they need to focus development where it pays it self back. I do not have proof for this, but I think the 2080 Ti and NV cards like it never return their development costs, and are used as a marketing tool to have the "best" for people like you.