I swear, I don't know how some authors manage to miss the forest for the trees but this one CLEARLY HAS.
Over the past 10+ years, I've said that if people would exercise a little SELF-CONTROL, that nVidia wouldn't be able to victimise them as has been happening. People didn't listen and so I had to hear people cry about nVidia's pricing which was 100% their own fault!
Here we have a situation where we see the great results that come when consumers actually DO exercise self-control but that's not even mentioned in this article. It is literally the most important lesson to learn from all of this but even the "Tech Press" are completely oblivious to it. The lesson is, if nVidia's too expensive, don't buy nVidia. Sooner or later, those cards WILL come down in price and nVidia will maybe think twice next time before trying to screw their customers over in such a blatant manner.
Nobody's crying that they're stuck without these cards because the previous-gen cards are still out there and they're more than potent enough for high-end gaming. The lesson is, if nVidia's too expensive for the performance level that you want, don't get a weaker GeForce card, get the Radeon that does give you the performance that you want. Doing that would dramatically increase the chance that nVidia will be more reasonable with their prices in the next 1 or 2 generations if people turned away from them and it would fix the terrible state of the GPU market that we currently see.
If you learn nothing else from this situation, make sure that you learn this!