Why is Nvidia obsessed with the $1,000 price point? It's so absurd. They go from $500 for the 680 and then skip all the way to $1,000
Probably because Nvidia don't actually want the Titan flying off the shelves and being permanently on back-order.
The rationale here is, that every graphics review pits the new card against current reference designs. At this point in time the HD 7970GE is top (single GPU) dog, and every published bar chart at every review site becomes a mini-advertisement for the card/vendor at the top of those charts....enter the Titan, reclaim the top spot for the balance of the year. High price ensures constant stock without the need to divert these GPUs from $4500 Tesla K20X, $3200 Tesla K20/K20C, or the likely more astronomically priced Quadro (K6000?) version.
Despite review sites gushing over this card, the fact is that it performs worse than a 690 for the same price
As LNCPapa noted, the 690 is at the mercy of SLI profiles and game-by-game dual-GPU scaling
This card would be a winner at $800 or even $900. It offers performance comparable to two overclocked 670's, which can be had for $800.
The Titan is already deemed a winner. A simple look at the amount of forum threads, discussion, review charts, and the run of
benchmark records falling to Titan should be proof enough...even if the owners thread over at OCN I linked to in my previous post isn't.
The kind of people buying Titan aren't interested in performance-per-dollar, they are interested in performance. One Titan will fall to two GTX 670's, but two Titans ? or three ? or four ?
Titan is not for anyone who is using performance-per-dollar as a criteria for purchase. The same people buying the cards now (and many seem to be buying at least two), will likely sell their cards as soon as the more voltage unlock friendly MSI Titan Lightning and other non-reference cards make an appearance- at an even higher price point.