Back when the now-discontinued iPhone X was released, many eyebrows were raised when it was revealed to be the first mainstream smartphone priced at just under $1000. At its event yesterday, Apple unveiled the iPhone XS, which also starts at $999, along with the iPhone XS Max. With its larger, 6.5-inch display (2688 x 1242) and longer battery life, the XS Max costs more—$1099—but that’s only for the 64GB version. If you want a full 512GB, expect to pay $1449.
The 512GB variant of the 5.8-inch iPhone XS is also pricey—$1349—but it seems we’re at the point where a top-spec flagship smartphone can cost almost $1500. For comparison, Samsung’s recently launched Note 9 with 512GB of internal storage was priced at $1249 at launch—the same price as an iPhone XS Max with 256GB of space.
It’s even worse in Europe: The top-tier iPhone XS Max reaches £1449 in the UK, equal to around $1891. In Germany, it’s $1917. The handset goes for $1950 in Portugal and $1963 in Italy. While in Hungary, it’s a massive $2064.
Despite being so costly, buyers of Apple’s new iPhones will find that they no longer come with a Lightning-to-3.5mm adapter in the box. Unless you’re going wireless or using headphones with a Lightning connector, be prepared to buy the standalone accessory that’s priced at $9.
Here is a full list of each new iPhones' starting price in different countries, listed in local currencies.
|Country||iPhone XS||iPhone XS Max||iPhone XR|
|France||1159 Euros||1259 Euros||859 Euros|
|Portugal||1179 Euros||1279 Euros||879 Euros|
|Spain||1159 Euros||1259 Euros||879 Euros|
|Germany||1149 Euros||1249 Euros||849 Euros|
|Italy||1189 Euros||1289 Euros||889 Euros|
|Austria||1149 Euros||1249 Euros||849 Euros|
|Belgium||1159 Euros||1259 Euros||859 Euros|
|Denmark||8899 Kroner||9799 Kroner||6699 Kroner|
|Ireland||1179 Euros||1279 Euros||879 Euros|
|Luxembourg||1120 Euros||1217 Euros||830 Euros|
|Netherlands||1159 Euros||1259 Euros||859 Euros|
|Norway||11490 Kroner||12690 Kroner||8690 Kroner|
|Sweden||12795 Kroner||13995 Kroner||9495 Kroner|
|Switzerland||1199 Francs||1299 Francs||879 Francs|
|UAE||4229 Emirati Dinar||4649 Emirati Dinar||3179 Emirati Dinar|
|China||8699 Renminbi||9599 Renminbi||6499 Renminbi|
|Japan||112800 Yen||124800 Yen||84800 Yen|