Nvidia are going to face a serious backlash I suspect. Deserved too, every bit of it.
Honestly, in the age of youtube scandals most people will have forgotten about this within a month (apart from the fanboys, they will take this to their grave). The whole conundrum won't even put a dent in Nvidia's sales.
As a consumer I will buy the card that comes closest to my requirements and the amount I am willing to pay and I don't care if it's from bully-boy Nvidia or sweet summer child AMD. The same goes for HUB, they just want to create content to inform people and make money of it.