Toshiba to pull out of select consumer PC markets, shift focus to business clients

Shawn Knight

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toshiba laptop desktop

Toshiba on Thursday announced plans to accelerate its restructuring effort that’ll see the company withdraw from certain consumer markets, opting to instead target business clients. The move will reduce Toshiba’s global PC business workforce by around 900 employees, or more than 20 percent of its non-manufacturing workforce, and reduce fixed costs by more than $184 million according to a press release on the matter.

The Japanese electronics giant didn’t reveal which consumer markets it plans to pull out of, only that they will be withdrawing from unprofitable markets and optimizing sales bases in low profit countries and regions.

toshiba laptop desktop

Toshiba said the PC market is expected to see a continuing trend to modest growth rates and as such, the measures they are taking now are necessary in securing consistent profit.

Toshiba is the latest in a growing list of tech companies that have announced major restructuring efforts in recent memory. Sony’s efforts have spanned multiple years, the latest move seeing them sell off their Vaio computer division and spinning their TV division into a wholly-owned subsidiary.

Earlier this summer, Microsoft announced plans to lay off up to 18,000 employees, the largest reduction in the company’s history. Cisco announced plans to cut 6,000 jobs just last month. Sprint is undergoing massive changes under the guidance of new CEO Marcelo Claure while T-Mobile CEO John Legere has been shaking up the wireless industry for over a year.

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Toshiba use to build nice laptops like the Tecra 4000 series back in 1998 that cost about $4,000 but it still works even in 2014.

12-inch LCD Active Matrix Panel, Pentium II 266 MHz, 256 MB of RAM, 128-bit GPU with 256 KB of VRAM, 320GB HDD In had installed along with Windows 7 - 32-bit and PCMICA Wired NIC also Buffalo High Power 54-G.

Also have 1998 Toshiba Satellite Pro also still runs but very heavy to carry. Their CRT TVs in the 90's had issues with Lightning storms could damage them badly. Toshiba Thrive Tablet 2011/2012 I have two of those they're very good had a lot of features.. Last thing I have it 2013 LCD/LED 1080p HDTV with 3 HDMI ports for the Kitchen and 1 TB USB 3.0 HDD.

It's shame they have to layoff so many workers in PC division. Move out of the Home PC market.
 
Please lets the HDD live on...

If not... We only had 2 company monopoly the mechanical hdd market...

:-(
 
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