Ubisoft on NFTs: Gamers just 'don't get it'

midian182

Posts: 7,789   +80
Staff member
A hot potato: Do you think NFTs in games are about as welcome as an unidentified lump on your body? If that’s the case, Ubisoft says not to worry: you just don’t get it. An interview with two of the company’s executives behind the NFT push reveals that Ubisoft doesn’t think it should change its stance on non-fungible tokens, but it’s us who need to wise up and accept them. After all, they’re “really beneficial.”

While Ubisoft has been investing in blockchain titles through its Strategic Innovation Lab since at least 2018, and CEO Yves Guillemot is a founding member of the Blockchain Gaming Alliance, the studio was one the first major developers to shoehorn NFTs into its games by adding them to Ghost Recon Breakpoint through the Ubisoft Quartz platform launch last month.

The reaction from gamers was a flood of dislikes for the Quartz announcement video, and hardly anyone bought the NFTs, but Ubisoft doubled down and insisted it would stick to its principles. Now, in an interview with Australian site Finder (via Kotaku), it appears to be placing the blame on gamers' lack of understanding.

“I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself,” said Nicolas Pouard, VP at Ubisoft’s Strategic Innovations Lab.

“So, it’s really, for them. It’s really beneficial. But they don’t get it for now.”

Many people consider NFTs in games to be nothing more than a cynical cash-grab by the companies implementing them, but Pouard reemphasized that they’re about helping players make money, “So, it's not just about Ubisoft, actually.” Ubisoft will get a cut from each item sold, of course, so it’s quite a bit about the company, actually.

Pouard was also asked about Stalker 2, a game that got so much backlash from its NFT announcement that the devs removed them. “It's saddening to see there's still some resistance based on misunderstanding,” Pouard added.

It’s not just Ubisoft that is diving onboard the NFT bandwagon. Square Enix, EA, Facebook, Coinbase, YouTube, and many more are embracing them, seemingly ignoring the huge amount of criticism and anger coming from the majority of people. But Ubisoft, which was found to be the most hated games company in the world last year (based on tweets), has been vocal in its defense—though blaming players who “don’t get it” is moving things up a level.

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R00sT3R

Posts: 617   +1,804
The only companies looking to exploit this NFT garbage seem to be publicly listed ones, CEO's desperate for yet another easy way to keep the parasite shareholders happy and ensure the boardroom isn't dispensed with through a failure to ensure ever rising profits each quarter.
 

George Keech

Posts: 149   +237
Can someone pass this man some toilet paper - Because he is so full of sh**.

Its basically saying, well we are charging you $10 for this special skin but its okay as when you are done with it you can sell it for $1 - we may also take a cut of that - what is not to like. I mean we could not sell you them and you could earn them but.......
 

NightAntilli

Posts: 897   +1,174
He's completely right. The backlash I've gotten trying to explain certain NFT features says it all. If your rare MMO item can be sold on the open market for actual money, instead of being limited to just the in-game virtual non-existent market, that's a huge benefit for the gamers. But for some reason, gamers still don't see it.

Once again the phrase "the majority is always wrong" rings true.
 

trparky

Posts: 1,066   +1,191
The only companies looking to exploit this NFT garbage seem to be publicly listed ones, CEO's desperate for yet another easy way to keep the parasite shareholders happy and ensure the boardroom isn't dispensed with through a failure to ensure ever rising profits each quarter.
Proof that truly infinite growth is impossible, eventually you hit the brick wall and here we are, Ubisoft has hit the brick wall.
 

Puiu

Posts: 5,478   +4,403
TechSpot Elite
He's completely right. The backlash I've gotten trying to explain certain NFT features says it all. If your rare MMO item can be sold on the open market for actual money, instead of being limited to just the in-game virtual non-existent market, that's a huge benefit for the gamers. But for some reason, gamers still don't see it.

Once again the phrase "the majority is always wrong" rings true.
Except that in this case the majority is right. This kind of "get rich" schemes can only do one thing: games will stop being games.

Most of the p2w games I've seen so far (and actively played) are a kind of ponzi scheme where you have to invest big bucks and play like your life depends on it to make the money you invested back. Anything that is "free" is either insanely difficult to obtain or just another way of making people "invest". These aren't "games" they're a second job.
 
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Theinsanegamer

Posts: 3,323   +5,518
He's completely right. The backlash I've gotten trying to explain certain NFT features says it all. If your rare MMO item can be sold on the open market for actual money, instead of being limited to just the in-game virtual non-existent market, that's a huge benefit for the gamers. But for some reason, gamers still don't see it.

Once again the phrase "the majority is always wrong" rings true.
NFTs bring nothing of value to games and exist solely to try to wring more cash out of gamers.

If you want to speculate on stocks, go play the stock market. Leave that kind of BS out of video games.
 

Faelan

Posts: 140   +145
He's completely right. The backlash I've gotten trying to explain certain NFT features says it all. If your rare MMO item can be sold on the open market for actual money, instead of being limited to just the in-game virtual non-existent market, that's a huge benefit for the gamers. But for some reason, gamers still don't see it.

Once again the phrase "the majority is always wrong" rings true.
I don’t care whether I’m right or wrong, nor whether I fall into the majority or minority. I don’t want that crap in my games. Period.

I play games to get away from RL crap like that and I’ve been playing MMOs since 1999 and seen countless in-game economies ruined by farmers and bots trying to make money, so excuse me if I’m a bit dubious about this.

Those companies can ultimately do what they want, but they should not act surprised when I put away my wallet and walk away. They have been warned.
 

Ashford

Posts: 30   +43
He's completely right. The backlash I've gotten trying to explain certain NFT features says it all. If your rare MMO item can be sold on the open market for actual money, instead of being limited to just the in-game virtual non-existent market, that's a huge benefit for the gamers. But for some reason, gamers still don't see it.

Your comment is actually a major reason why the genre imploded and exchanged millions of people sharing an experience to a few thousand paying for one.

Do you think the MMO experience has improved in the last 15-20 years?
 

fps4ever

Posts: 873   +1,295
The bottom line is NFT's are great but ONLY if they get a cut from each sale. I'm pretty sure the insult to gamers is they think we are to stupid to realize that.
 

GoldenGoat

Posts: 36   +28
Non-gaming NTF's are supposedly selling for millions of dollars. He probably doesn't care if most people don't ever use it. If he can get a cut of a few million dollar sales then he made some money.
 

Faelan

Posts: 140   +145
I think these companies should look at themselves in the mirror and ask themselves why gamers have lost faith in them and become so jaded. Maybe, just maybe, it goes a little beyond “they don’t understand NFTs“?
 

QuantumPhysics

Posts: 6,281   +7,216
" The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself,”"

So basically what you're saying is that I could possibly resell the Blood Dragon uniform and Auto-9 pistol I used while I played through Far Cry 6 to someone else who waited long beyond the game's release to play it?

That doesn't sound too bad.

Just don't expect me to put any real money into the secondary sales market.
 

captaincranky

Posts: 18,547   +7,388
He's completely right. The backlash I've gotten trying to explain certain NFT features says it all. If your rare MMO item can be sold on the open market for actual money, instead of being limited to just the in-game virtual non-existent market, that's a huge benefit for the gamers. But for some reason, gamers still don't see it.

Once again the phrase "the majority is always wrong" rings true.
And, as per usual, you're always right.