Forgive me, this is a bit of a ramble....
EA cares about the money, and only the money, which seems to be common amongst the big US based companys, (chaos at Microsoft, but thats off topic). Origin is a joke, and has been since launch. Battlenet and Steam show how it can be done properly. EA doesnt have a clue about pricing, 54.99 UKP is console pricing for BF V, there is no hardware licensing fee for PC releases, so that is pure profit , or it would be if it sells, which is doubtfull. The game looks like a BF1 reskin anyway, other than the Nvidia ray tracing addon, which its top hardware can barely run. The monthly rental thing is another Microsoft like thing, assuming everyone wants 365. They can keep that too thanks.
Ramble done for now.