Amazon, who say that this has been the online retailer's busiest holiday selling season in 10 years, have claimed that for the first time sales of consumer electronics surpassed book sales this Thanksgiving weekend. The company also said that they have set a single-day sales record during the period with more than 2.8 million units, or 32 items per second, ordered across the globe.

Visitor traffic peaked at an estimated 700,000 users during a 60-minute period, according to's Holiday Shoppers tracking program.

Its top-selling electronics products include Apple Computer Inc. (AAPL)'s iPod media player, DVD players and digital cameras, said.