AOL is working with Mark Burnett, creator of the reality series Survivor and The Apprentice, to bring to life an online treasure hunt game dubbed "Gold Rush!" "Gold Rush!" - which is, you guessed it, a web-based reality series - will run across several sites on the AOL network, and will challenge players to hunt for clues across the sites and look for hidden treasure buried across the United States. The format calls for the clues and the online reality show to be made available on television, print, and cell phones.
The clues will not require any particular specialized expertise to understand. "Many of the clues are based around pop culture," explained Mr. Burnett. "You don’t need an engineering degree or math degree. It’s really for regular people."
"You piece together the clues like a jigsaw puzzle," said Mr. Burnett.