Say hello to the stock 1GB capacity Nano. Starting at a fairly reasonable $149, the cut-down player is an attempt by Apple to further expand the market on their ever-popular iPod series. It has all the features the standard Nano has, aside from a reduced capacity, including the color display, the docking connector and everything else.
"At $149, we think everyone can afford an iPod Nano," said Greg Joswiak, Apple vice president of iPod marketing, in a telephone interview. He noted that Apple was able to expand its market last year by having products at every price point and said the company is poised to do the same this year.
At even a lower end, the iPod Shuffle has been reduced to as low as $69, though with that you'll get hardly a single album onto the device at a 512MB capacity. Apple is making moves to stay on top of mobile media, and also will soon start selling TV series at their online store for use in iPods.