AMD is doing a bit of lampooning of Intel recently, with a campaign to “raise awareness” of the critical issue of power consumption. And, they are quite serious about it:

"This campaign is all about raising awareness on a critical issue," says Marty Seyer, AMD's senior vice president for commercial business. "This is not a game -- this is real."
Starting yesterday, AMD has begun placing up digital billboards designed to tally the amount of money spent on electricity on servers baseed on Intel vs based on AMD cpus. Is that fair for AMD to do? Maybe, but it seems a bit stretched in light of the legal battles that AMD and Intel are currently engaged in. Interesting article, however, and it is a novel way to bring awareness to potential customers.. after all, AMD has been doing a good job of gaining market share.