$900 million of MySpace is going to go a long way for Google, who has recently joined up with MySpace to implement search and advertising. Google has won a bid that many search companies were competing on to provide the features for MySpace, who can boast almost 100 million users. But even such, are those 100 million users going to bring back $900 million in revenue spent? It's a risk, but then again Google is being bold in many different areas. Now, the pressure is on MySpace to be able to keep traffic flowing. Part of the deal requires that a certain level of traffic be maintained, and it will last for almost four years. Given the nature of Internet fame, there's no telling whether or not that MySpace will make it that long. Advertising is a powerful business, though, and when you can advertise on the top-visited site in the world you are doing pretty good.
Google pays $900 million to advertise on MySpace
By Justin Mann
Serving tech enthusiasts for over 25 years.
TechSpot means tech analysis and advice you can trust.
TechSpot means tech analysis and advice you can trust.
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