In the age when people believe lawsuits can fix everything, a tube machine manufacturing company has brought a lawsuit against YouTube for nothing more than their domain name. The company formerly owned "utube.com", and as a result of YouTube's infamy they were unable to cope with the number of people accidentally stumbling upon their site instead of the real deal. While YouTube has been around for quite a while, it wasn't until just recently that this company decided to take the issue to court. Specifying costs from having to move their site so many times, they doubtless see Google's purchase of YouTube as a quick way to settle the issue:

"We've had to move our site five times in an effort to stay ahead of the youtube.com visitors," said Ralph Girkins, Universal Tube's president. The lawsuit, filed this week in US District Court, asks that YouTube stop using the youtube.com or pay Universal Tube's cost for creating a new domain. It did not specify damages.
Could there have been a better way to resolve this without heading to the courts?