Streaming content to your PlayStation 3 or Xbox 360 is nothing new, but MediaMall Technologies is promising to make your console's media server capabilities a whole lot better through a new software they've released in beta form. Dubbed PlayOn, this easy-to-use client streams media from a number of Internet video sites directly to a user's DLNA-compliant device - which includes the PlayStation 3 and Xbox 360 as well as HP MediaSmart HDTVs.

The Windows-only application even handles format conversion on the fly to make sure the devices can play them. In other words, this means you can use your gaming console or networked television to watch videos from providers like YouTube and Hulu almost instantly. Netflix support is just down the road, according to the company, and so is a version of PlayOn compatible with the Nintendo Wii.

You can sign up for the beta here, which is free for the first 60 days but will cost you a one-time fee of $30 after that.