Kingston has announced that it is teaming up with Intel to market flash memory-based drives for laptops and servers. The company plans to resell drives made by Intel to its partners, which include Dell, HP, IBM and others, and provide them with testing and technical support.
This is a bold move for Kingston, which traditionally has taken a “wait and see” approach to new technologies. A good example of this is how they waited years to enter the flash-based memory card market, which now makes up for a quarter of their $4.5 billion in yearly sales. The SSD market is not nearly as mature, but clearly the company sees the technology's potential. Teaming up with Intel certainly puts Kingston in a very good position going forward to sell drives for integration into notebook and netbook systems.