One of the biggest gripes in online movie distribution today is that most often releases are significantly delayed compared to DVDs. Not only is that annoying to those who subscribe to streaming movie services, but it is a huge incentive for pirates to rip movies and start distributing them online before an official release.
Warner Bros. apparently understands and wants to amend this, with some recent plans to start releasing movies online before the DVD itself hits the market. This sudden change in behavior won't be worldwide, initially deploying only in South Korea due to its high levels of piracy.
The company hopes to turn piracy around by offering movies in digital form before optical discs are available. Depending on what else they try to buddy-up on with the releases – such as DRM – this could be a huge success.