Recent price cuts have seen Microsoft extend its market lead over the Sony PlayStation 3 console. Now, the company is apparently looking to make the well established Xbox Live service more appealing to Xbox 360 owners, with a 40 percent price cut on a 13 month Gold subscription. The move, unveiled by It remains to be seen whether the Amazon price cut emerges as little more than a temporary reduction or if Microsoft is testing waters here for cheaper subscriptions. Hopefully, it will be the latter. In any case, if you’ve been waiting to game online or need to renew your subscription soon, this is probably the best deal around.