Anytime there is news about someone high up in the tech industry criticizing DRM, it's generally a positive experience – there are few consumers who approve of it and it's nice to know people on the inside realize that. But what if one of its biggest backers were now to frown upon DRM? That seems to be the case with Jonathan Lamy, chief spokesperson for the RIAA.
Lamy spoke about DRM in a brief blurb with SCMagazine, claiming that the technology is dead. He was in particular referring to the DRM-free music available via iTunes and, increasingly, other online music retailers.
This is in stark contrast to the RIAA's stance in the past. They have always been defenders of DRM, and are clearly an example of an organization that believes it is media conglomerates, not people, who have rights to content. So why the change? Is the RIAA admitting that DRM does not work or was this simply a passing comment that has no real bearing? Hopefully the former. Though most of us can easily find fault with the RIAA, DRM won't die so long as at least one company out there supports it.