Scrambling to protect their subscription revenue, TV providers Time Warner Cable and Verizon are planning to offer their paying customers shows on the Web. The old broadcast model could face a serious threat if cable shows became widely available on the Internet. The collective traditional media is already feeling the Web's presence, and it seems they are looking to nip it in the bud.

Recognizing the threat at hand, other companies are also moving to safeguard the subscription model of old. DirecTV is reportedly working on a version of TV Everywhere. While their attempts may woo some, I have one question: Will the TV Everywhere online broadcasts be crammed full of ads?