Toshiba is hoping to take the television market to a whole new level later this year with the introduction of a 55-inch model based on the powerful Cell multimedia processor. The Toshiba will start selling the Regza 55X1 this December in Japan for no less than a million Yen -- or about $11,200 when it arrives in the U.S. early next year. Ultimately, the company wants to produce less pricey Cell-based models for the mainstream, and is reportedly considering selling the platform to other TV makers.