It doesn't take a media mogul to see there's a radical influx in online video viewership. Web-goers are increasingly reliant on sites like Hulu for TV shows and other premium content, while YouTube is serving upwards of two billion videos a day – most of which are user-created.

According to "If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content such as TV shows, movies and live sports," said Paul Verna, eMarketer senior analyst. "This shift will be propelled by a combination of technology integration, demographics and a growing comfort level with the idea of watching video hosted on Websites."