Sharp has become the first company to launch a Blu-ray disc based on the BDXL specification announced in April by the Blu-ray Disc Association. The company's new The 100GB VR-100BR1 discs should begin shipping in Japan on July 30 for 5,000 yen or approximately $58. Meanwhile, the company is charging around $2,300 and $3,500 for the above-mentioned players.