Now these are the ones I love to see around, not only advertisements that are shown in sports games for example but actual games released to promote a product, from those HP's Pong java banners to the full-featured Jeep simulations: "Advergames could be a $1 billion industry by 2005".

Pert was sold. The climb led the stay-at-home dad in Topeka, Kansas, to later buy a $25,000 Wrangler Rubicon, even though the ledge and vehicle existed only in a computer game he played while sitting at home in his bathrobe. He was one of 85 customers to buy a Rubicon after playing the free game he found on a Web site for DaimlerChrysler AG's Chrysler unit.