The enhanced movie apps offer the full movie, menus, bonus features, and unique experiences not available on other platforms. They include the ability to create custom clips, view the movie with pop-up trivia powered by 'Scene It?', and a Movie Info feature offering users the ability to identify actors, objects, music, and places in the movie.
School of Rock is available today on the Windows Phone Marketplace in the US and Canada. Additional titles, including Zoolander, Waiting for Superman, and G.I. Joe: The Rise of Cobra, will be released in the US and international markets before the end of the year.
"Through our relationship with Microsoft, we're able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7," Geremie Camara, Vice President Product Development for Paramount Digital Entertainment, said in a statement. "Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience."