Roku has been selling inexpensive Internet TV set-top boxes since 2008, when it was only streaming on-demand content from Netflix, and has since diversified its offerings in terms of hardware and content. Reviews and customer response has been mostly positive but its devices have yet to reach mainstream status. You’d think that with Apple and Google making big moves into the segment this year Roku would be taking a big hit, but apparently Looking forward the executive says next year they’ll continue to push for broader retail distribution, offer more products via licensing deals (such as the new Netgear Roku device), and bring more content to its devices. But competition will only get harder with Apple expected to launch an App Store for Apple TV, Google TV getting some refinements and a bunch of hardware partners, and gaming consoles catching on as an entertainment devices.