"From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected," James Choi, marketing strategy and planning team director of LG Electronics global, told Pocket-lint. "LG has been closely collaborating with Microsoft from the beginning. What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use. For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to. We strongly feel that it has a strong potential even though the first push wasn't what everyone expected."
LG will continue to support Microsoft's new mobile phone operating system, because it believes that offering choice is important. OEMs like LG already offer a myriad of hardware options, and the company wants to do the same with software: it's not beneficial to depend on one OS, such as Android. The company believes that Windows Phone 7 market share will continue grow, and the reason it's not doing so very quickly is because of the hardware requirements Microsoft set, which means WP7 devices are only high-tier.