AMD is getting ready to launch a new version of its enthusiast-grade Radeon HD 6970 graphics card with half the amount of onboard memory and a much more palatable price-point, part from new Radeon HD 6970 and 6950 models, factory-overclocked versions of the previous-generation Radeon HD 6870 are also expected to hit the market at $229 to $259 from the likes of Sapphire, PowerColor and XFX.