Macromedia hopes to make its Flash animation player a "first-class citizen" on PCs with a new addition that allows the software to operate outside a Web browser.
The company is scheduled to announce the planned Flash enhancement and associated services, dubbed Macromedia Central, Thursday morning at its FlashForward developer conference in San Francisco. Tools for developers will be available next month, but consumers won't be able to download the Central software until this summer.

Read more: CNet News.